In the case that you have ever been curious whether custom stamped plastic loyalty cards would increase your business as a local store, chain, or shop, then in this write-up you will find three reasons plastic loyalty cards can heighten revenues for your business. The answer is a calming yes. There are reasons for that.
The three reasons are: Loyalty/gift cards heighten the amount of a single sale by an individual customer, They bring the sole customer back more often, and they increase the variety of customers. There is hardly any corner of generating revenue that a well done personalized printed gift card wouldn't cover. Let's see how. Having read this article you should have a more ideal idea whether you should be getting together plastic loyalty cards in your business.
Plastic loyalty cards induce excessive sales with an individual customer
The reason for this is plain. At the store, the individual already knows that they are checking out pay with the gift card. By the time they have gotten to the store they also found out that they can only use the card in this meticulous store, or this chain. So they will spend more, buying items they would routinely buy elsewhere. Indeed, the statistics show that an average customer with the loyalty/gift card spends 50 % more at the retail food store and 20 % more at the clothes stores.
Two increased points here - Even though the customer is unaware of that, there are no procedure fees when buying with a store card, or a gift card, which increases the store's effective revenues. Plus, the studies shows that an estimated 10 % of the cards are never ever even used.