Leads love to feel special. Why not milk this urge to create an exclusive club within your customer base? Call it what you want, this "shopper's club" requires extraordinary plastic membership cards and offers all kinds of "members only" markdowns and promotions. In this article, we'll present some information about the benefits of a plastic membership card program in your UK shop.
Get Creative with Membership Cards
Take into account custom membership cards as one-on-one promotion devices. When you pick your best customers to receive plastic loyalty cards, you're actually doing some very economical marketing. If you're set up to instantly issue a custom plastic card to any customer who wants one, it's practically certain you'll increase both traffic and greats deals. The whole point is to make your customers feel special and privileged. At holiday time, everyone wants a turkey right? Well, wouldn't you feel great if your "VIP club" card qualified you to buy a turkey at a ridiculously low price like.39 US per lb. while other customers were paying.99?
Why Not Consider Key Tags for Your Membership Plan ?
Provided that you're going to spend money on plastic card reproduction, why not include key tags as well. Key tags are as effective as plastic ID cards because they're highly visible marketing devices. Key tags can be encoded with OCR or universal product code to make them scannable by modern register. And since it's likely for the client to have their keys in hand while they're checking out, it's very easy for them to remember to present their key tag when it's needed.
Plastic membership cards and companion key tags are great ways for small business in the UK to create an exclusive "club" within their customer base that offers rewards and discounts to those customers who most deserve them.